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in the summer of 2013
In the heart of New York, amidst the vibrancy of Pride Month, our founder Jamie discovered his passion for design and the importance of gender freedom. This pivotal experience, enriched by meeting his future partner Aaron during the parade, inspired the creation of AntiRue—a brand that embodies inclusivity and diversity, reflecting the values that brought them together.
Took More Than a Decade To Write
Over a decade, Jamie and Aaron's love flourished, reminiscent of the deep bond in "Brokeback Mountain." Each June, Jamie crafted a unique piece of jewelry for Aaron, symbolizing their love and individuality—a tradition that would inspire the founding ethos of AntiRue.
Jamie and Aaron
shared the products Jamie has designed over the years with the lgbt friends around them, and won their unanimous recognition and praise, which further enhanced Jamie's confidence; After rigorous inspection and trial production by domestic and foreign manufacturers, the project was officially launched in California, and the brand name was set as "AntiRue".
"AntiRue" Spirit
"Rue" in "Antirue" is the name of the heroine in their favorite TV series "Euphoria", with the prefix "Anti", which means that there are no regrets in this life; As a member of advocating and practicing gender freedom, Jamie has no regrets. At the same time, Jamie hopes that every customer can not only find their favorite works in "AntiRue", but also find a sense of unique identity here, which is the "AntiRue" spirit.
Was Given A Chance
Through responsible products, we spread the idea of "gender freedom" on a global scale, inspiring positivity and giving back to society. In addition to Jamie, AntiRue already has several LGBT designers on its team, who are able to reap huge returns from the sales of their products; In addition, AntiRue is also working with a number of charities to donate part of its income to help promote more charitable projects of human equality, human rights and freedom. AntiRue has been working hard.